ANNA Inspiring Jewellery wanted to bring its bespoke in-store brand experience online in order to provide the same high-end service to its online customers. They were looking for a way to go beyond the standard run-of-the-mill self-service model so they could engage, advise, excite, and sell to their customers with a personal touch, no matter where they are.
Bring the in-store experience online. Just like in a physical store, consult one-on-one.
When being on the company’s website, customers can now:
Bring the in-store experience online. Just like in a physical store, consult one-on-one.
Customers are happy. The experts are happy. The brand is thriving.
Baskets sold through AMAZD showed:
The brand’s experts are motivated:
Bring the in-store experience online. Just like in a physical store, consult one-on-one.
Thanks to AMAZD we are finally able to provide our online customers with the same level of attention that our offline stores are known for. And while our staff can’t put a bracelet on your wrist online, at least now they are able to bring out the piece they think fits you best - probably the one you haven’t looked at yet!
Head of E-Commerce & CRM @ ANNA Inspiring Jewellery