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ANNA Inspiring Jewellery chooses AMAZD to provide a unique online shopping experience

Industry

Countries

Germany, Austria, UK, US

25%

higher average order value

30%

online conversion rate

Challenge

ANNA Inspiring Jewellery wanted to bring its bespoke in-store brand experience online in order to provide the same high-end service to its online customers. They were looking for a way to go beyond the standard run-of-the-mill self-service model so they could engage, advise, excite, and sell to their customers with a personal touch, no matter where they are.

Guided shopping via online advice on your website.

Bring the in-store experience online. Just like in a physical store, consult one-on-one.

Within the web widget, the customer can enjoy engaging conversations both in chat and via call. Different chat functions enable the exchange of messages, files, videos, pictures, and GIFs. Also, the customer can schedule a call with an expert at their own convenience. An overview of the expert's availabilities allows for seamless scheduling. Shortly before the call both parties can join.

Solution

When being on the company’s website, customers can now:

  • Enjoy a unique brand experience online, just like in its boutiques
  • Discover and discuss products with a personal expert
  • Have shopping carts built for them by experts to make the right decisions

Guided shopping via online advice on your website.

Bring the in-store experience online. Just like in a physical store, consult one-on-one.

Within the web widget, the customer can enjoy engaging conversations both in chat and via call. Different chat functions enable the exchange of messages, files, videos, pictures, and GIFs. Also, the customer can schedule a call with an expert at their own convenience. An overview of the expert's availabilities allows for seamless scheduling. Shortly before the call both parties can join.

Results

Customers are happy. The experts are happy. The brand is thriving.

Baskets sold through AMAZD or in the days after an AMAZD interaction showed significantly higher average order values (+25%) and conversion rates (+30%) compared to their standard eCommerce sales.

The brand’s experts are motivated by additional commissions and the possibility to build long-term relationships with customers for future upselling opportunities.  

"Thanks to AMAZD we are finally able to provide our online customers with the same level of attention that our offline stores are known for. And while our staff can’t put a bracelet on your wrist online, at least now they are able to bring out the piece they think fits you best - probably the one you haven’t looked at yet!"

Head of E-Commerce & CRM

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The art of selling online. How to excite and convert more customers online?