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MITOcare sells sophisticated supplements products online with expert advice

Situation

MITOcare is selling a broad range of sophisticated supplements products online via its Shopify shop. The DtC brand puts a lot of effort into customer education and hence provides its own academy and content blog. On top, MITOcare entertains a a large network of therapists in natural products medicine.

Challenge

Health is a very personal and complex matter. Customers require therapeutic advice on which products meet their needs. Without human support, it’s hard to buy the right products online.

MITOcare’s goals are clear:

  • Personal contact to build trust
  • Activation of external therapists to provide advice
  • Open sales channel for recurring purchases

Guided shopping via online advice on your website.

Bring the in-store experience online. Just like in a physical store, consult one-on-one.

Within the web widget, the customer can enjoy engaging conversations both in chat and via call. Different chat functions enable the exchange of messages, files, videos, pictures, and GIFs. Also, the customer can schedule a call with an expert at their own convenience. An overview of the expert's availabilities allows for seamless scheduling. Shortly before the call both parties can join.

Solution

MITOcare is able to activate their huge network of therapists:

  • to provide capacity and advise MITOcare’s own leads
  • to generate own leads via flexible triggers (online + offline)

Therapists are connected to MITOcare’s Shopify commerce backend to build curated baskets

Guided shopping via online advice on your website.

Bring the in-store experience online. Just like in a physical store, consult one-on-one.

Within the web widget, the customer can enjoy engaging conversations both in chat and via call. Different chat functions enable the exchange of messages, files, videos, pictures, and GIFs. Also, the customer can schedule a call with an expert at their own convenience. An overview of the expert's availabilities allows for seamless scheduling. Shortly before the call both parties can join.

Results

AMAZD’s guided sales suite allows MITOcare to act as a trusted expert in nutritional supplements in a highly personal way.

The customer has the feeling of being in the right place leading to:

  • significantly higher conversion rates of 26%
  • loyal customers with repeat orders

Guided shopping via online advice on your website.

Bring the in-store experience online. Just like in a physical store, consult one-on-one.

Within the web widget, the customer can enjoy engaging conversations both in chat and via call. Different chat functions enable the exchange of messages, files, videos, pictures, and GIFs. Also, the customer can schedule a call with an expert at their own convenience. An overview of the expert's availabilities allows for seamless scheduling. Shortly before the call both parties can join.
We sell complex products and receive in-depth questions. Guided Shopping gives us the opportunity to answer questions in a very targeted and personal way to help customers find the right product on our website.

Head of Marketing @ MITOcare

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